When looking for an apprenticeship, you rarely have a long track record to show. The good news? Recruiters know it. What they're looking for is your potential, motivation and reliability. Here's how to prove it.
A clear, targeted CV
Your CV must be readable at a glance:
- One page maximum, with an airy layout.
- An explicit title: "Business student — Retail apprenticeship".
- Your concrete skills (tools, languages, licences) highlighted.
- Your experiences, however small: summer jobs, school projects, volunteering.
Always tailor your CV to the offer. Reuse the keywords from the ad: many recruiters use software that automatically spots them.

The cover letter in 3 steps
Forget empty formulas. An effective letter fits in three paragraphs:
- You: who you are and what you're studying.
- The company: why this one, specifically (its projects, its values).
- You + the company: what you will bring during your apprenticeship.
Show that you've researched the company: it's the detail that tips an application over the edge.
Mistakes to avoid
- Spelling mistakes: have your application proofread.
- The generic letter sent to every company.
- An email with no clear subject line or polite closing.
Take action
A polished application is half the journey. The other half is applying in the right place: explore the apprenticeship and internship offers on SuperAlternant, then apply our complete method for finding an apprenticeship. Once invited, prepare your interview with our tips.